Concept for Jordan by Ali.P
Meet the new NIKE AIR JORDAN FLY 3F made for lead players to reach the hoop no matter what. Shot your best ball to win the game, the jordan fly 3f works as a second skin with maintained areas so that you feel no disturbance on your feet. Success is the key word.
Basketball concept footwear made for Nike inspired by the crazy freedom of jumping-jack player.
Creative Direction : Ali.P
Shooting your best shot
Moodboard inspiration + colorways
Research - LAST
Research - UPPER
construction details by fabrics
Research - MIDSOLE
soft - cushioning - cloudy
Research - OUTSOLE
grip - powerful - anatomical - bounced
Research - KNIT TECH
light - moisture wicking - breathable - stretch - resistant to abrasion
Research - AI
Research - 2 CONCEPT
Final concept : NIKE AIR JORDAN FLY 3F
